Name. Image. Likeness.


Magis Lions was formed to help empower LMU student-athletes to maximize all their endeavors while in Los Angeles, both on and off the field. In the tradition of the Jesuit and Marymount ideals, Magis Lions supports pursuing a transformative experience for LMU student-athletes to become men and women for others while succeeding academically, athletically, and beyond. Magis Lions is committed to ensuring that every current and future Lion can leverage the power of their name, image, and likeness to build a brighter figure for themselves and the LMU community.


Are you a diehard Lions fan ready to help LMU Athletics thrive in the next chapter of college athletics? Join Magis Lions today!


85%. Magis Lions keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, and bookkeeping.

Yes, Magis Lions members can denote what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student-athlete(s).

Individuals and businesses interested in giving larger contributions can do so via the “one-time contribution link” on the membership page, or can contact us directly at to discuss further. Contributions can be specified for specific sports, programs and activations.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Magis Lions seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all Magis Lions student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

Magis Lions offers LMU student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more!

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

While the NCAA does not allow NIL agreements to be predicated on a student-athlete’s continued enrollment at a university, our agreements are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.

No, the Magis Lions is not affiliated with LMU. Magis Lions is a third party created to work with LMU student-athletes.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against LMU values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Magis Lions seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways. 

Magis Lions is not a 501c3 tax exempt entity.  As such, contributions to Magis Lions are not tax deductible as a charitable donation.

A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at  Under these circumstances a business may be able to deduct these payments to Magis Lions as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.

Nothing in this communication is intended to constitute legal or tax advice.